Brand image definitions

brand image

Consumers' images of the quality, value and taste of a product.
Found on http://www.encyclo.co.uk/local/20108

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Brand image

The view held by consumers about a particular brand of good or service. The stronger the brand image the more inelastic the demand for the product is likely to be.
Found on http://www.encyclo.co.uk/local/20140

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